Welcome to this seventh class on the bases of the export process in Costa Rica. The topic that I will deal with today will be the collection or gathering of information on a specific market to decide the viability of entering that market.
Establish the Conceptual Framework
Define a Scheme or general framework on to analyze whether or not it will be exported, as a minimum it should be known:
1.The country, geographical situation, politics, etc.
2 .Type of merchandise that could potentially be exported
3.Consumers, level and habits of consumption, preferences, etc.
4.Competition, production and import of similar products
5.Distribution and logistics in the destination country.
6.Regulations: Volume limits, tariffs and taxes, quality and minimal health security.
7.Branding: Trademarks, patents, price regulation, packaging standards, labeling or packaging.
Where you can acquire this information in a free?
There are several Internet sites that offer relevant data To perform your analysis on the target market:
TRADE MAP (www.trademap.org)Indicators by product and by market, demand and competition.
MARKET ACCESS MAP (www.macmap.org)Data on tariffs in more than 150 countries.
EXPORT HELPDESK (www.exporthelp.europa.eu)Export information in the European Union.
SIECA (www.sieca.org.gt)Information to export in Central America.
ALADI (www.aladi. org)Information on international trade in several Central American countries.
USA TRADE COMMISSION (www.usitc.gov)Information for exporting in the United States.
STANDARDS MAP (www.standardsmap.org)Information on international certification programs.
MERCOSUR ONLINE (www.mercosuronline.com)Trade information in MERCOSUR.
* All restrictions apply. Services and conditions may change without notice.